New Market Opportunity
New Market Opportunity
CHALLENGE
Business context: Global risk analytics company was exploring new opportunities within the European payments market.
Problem statement: Identify and validate market opportunities for an emerging payment authentication standard.
Strategic importance: Potential new revenue stream for the Payments division with strategic alignment to regulatory trends.
MY ROLE
Position and responsibilities: Innovation Product Manager responsible for market sizing and business case validation.
Team structure: Collaborated with market strategists, cross-functional product teams and engineering teams.
APPROACH
Methodology: Conducted comprehensive market research and financial analysis.
Key activities:
Market sizing exercise to quantify the opportunity
Developed competitive landscape analysis and comprehensive risk assessment
Structured business case with ROI projections
Stakeholder management: Engaged with market strategists, product managers, engineering teams, and leadership to validate findings and secure buy-in.
OUTCOME
Quantifiable results: Identified a significant market opportunity representing a substantial potential revenue stream.
Business impact: Successfully vetted business case through rigorous review processes with key stakeholders.
Adoption/implementation: Validated business case representing a seven-figure opportunity.
LESSONS LEARNED
Personal growth: Enhanced skills in market sizing, financial modelling, and opportunity validation within regulated industries.
Key insights: Developed framework for identifying and quantifying market opportunities that align with emerging regulatory standards.
How this shaped future work: Established repeatable methodology for evaluating potential market entries and provided foundation for approaching future opportunities within financial services sector.