Global Expansion Strategy - Framework

Business context: Global risk analytics company sought to expand into new international markets but needed structured approach for market prioritisation.

Problem statement: Absence of consistent methodology for evaluating and prioritising global market opportunities along with a strategy for expanding globally.

Strategic importance: Critical for sustainable growth of the business and competitive positioning in the market.

Methodology: Created comprehensive market evaluation framework based on multiple weighted factors

Key activities:

• • Conducted 10+ expert interviews with regional leaders and market specialists

  • Performed extensive market research across regulatory landscapes and competitor positioning

  • Developed and validated prioritisation framework with quantifiable metrics

  • Created market entry strategies along with identification of partners to enter those regions

  • Presented findings and recommendations to senior leadership

Stakeholder management: Engaged with executive stakeholders to ensure framework aligned with corporate strategy and risk thresholds.

Personal growth: Deepened strategic thinking skills and developed expertise in financial markets needs.

Key insights: Recognised importance of balancing qualitative factors with quantitative metrics in market entry decisions.

How this shaped future work: Established methodology that became personal resource for evaluating future strategic initiatives.